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HEALTH services and local governments have joined together to encourage people in the North East to continue their COVID-19 vaccination efforts.

A campaign, known as Roll Up for Our Region, has been developed through a collaboration between Albury Wodonga Health, Alpine Health, Northeast Health Wangaratta and Alpine Shire Council.

Wodonga Council, AlburyCity, Rural City of Wangaratta and Gateway Health are providing support by sharing the campaign messages.

The campaign has been developed by Albury company Dutch Media and includes TV advertisements, newspaper ads, direct mail, posters, stickers and an extensive social media campaign.

Albury Wodonga Health’s Executive Director of the Local Public Health Unit, Dr. Lucie Shanahan, said the campaign’s point of difference was that it featured local people who were committed to increasing vaccination efforts.

“The talent used in the campaign includes a range of people from our Albury-Wodonga community and we are pleased to have brought these voices to the campaign as we know they will resonate strongly with audiences,” Lucie said.

“They are representatives from some of the sectors which have been most significantly impacted by COVID-19, including business and industry operators, sportspeople, parents and those who, like all of us, have greatly felt the effects of this global pandemic.”

The talent included in the campaign is:

• Albury Freight Distribution Centre Manager and North Albury Football and Netball Club President, Tony Burns
• PT Fitness gym owner and former Ovens and Murray footballer, Nic Conway
• Jack Dunstan, 13, who has cerebral palsy and was the first young person vaccinated in the Wodonga Vaccination Hub
• Wodonga Vaccination Hub Manager and health care worker, Jenny Keogh
• Wangaratta senior and active community volunteer, Denise Perkin
• CALD community representative, Kimararungu Nelson Budederi (known as Nelson)
• Aboriginal community representative Dallas Mugarra, also known as Captain Sanitiser for the Thamarrurr Youth Indigenous Corporation
• Bright Brewery’s Operations Manager, Laura Gray
• 2018-2019 Under-23 National Cross-Country Cycle champion, Teagan Atherstone
• Murray Bushrangers and Wodonga Raiders footballer, Kristy Whitehead
• Wangaratta mother, Madelaine Selwood

Lucie said it was hoped that the campaign would increase the number of people being vaccinated.

Those wishing to book for a vaccination at the Wodonga Vaccination Hub can do so by calling the Coronavirus hotline on 1800 675 398, or booking via the online portal: https://portal.cvms.vic.gov.au/.

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